As the semester comes to an end, I have been reflecting on my experience during my time at the Manship School of Mass Communication at LSU. This semester as a part of a service – learning class we got the opportunity to work with real clients in the community. Our campaigns are ending and we are beginning to evaluate the work we did for our clients. Did we do our best? Did we meet our objectives? Did we help our clients? Most importantly, did we learn something?
As I began reflecting I thought about those classes that I took that I truly learned something. It was those classes that I wasn’t focused on getting a good grade, but more focused on learning because I enjoyed the class. I think students often focus so much on being a perfectionist and getting that “A” that we forget about the real purpose of school, to learn. I truly understand that because of this class. As we were working on the campaign book we became extremely tense and stressed with worry about making a good. While I think its important to make that good grade, I realized the point of the class was to gain “real world” experience and to learn something. I explained to the group that we may not have reached all our objectives, but we tried our best and more importantly we learned.
We learned about Istrouma Sports Organization and met extremely passionate people. No matter your religious beliefs, it is always inspiring to see people who are passionate about the work they are doing to bring good to the community. We learned how to be effective communicators and how to deal with clients. Our client, ML Woodruff, was not always the most decisive or talkative contact, but we learned how to work with him and it has been a pleasure to work with him. We learned not only how to plan a PR campaign, but also how to implement a plan. Most importantly, we learned about ourselves. We learned about the kind of professional that we would like to be in the real word.
Classes are coming to an end and I can’t help but be that perfectionist student, but I know that no matter what grade I receive, I tried my best and gained experience about what is to come in my future.
Now the stress begins with finding a job.I have had a few interviews with Ketchum PR in San Francisco and have already used things I have learned in this class. I know in a few years I’ll be begging to come back to school, but for now the senioritis has set in and my countdown to graduation has begun.
Follow me on twitter: @MatthewTHenry